Case Studies
Launching a women’s health website
I built an organic content site that helped reduce reliance on paid channels
Scaling community engagement
I turned engaged users into volunteer moderators to slash costs while maintaining community quality.
Writing
Women’s Health Writing
I wrote or assigned/edited every piece of content on AvaWorld, a female reproductive health site. A few favorites include:
Yes, Exercise Can Hurt Your Fertility, Ava Women
Ovulation Tests: How Tracking Your LH Surge Can Help You Conceive, Ava Women
The Myth of Maternal Transformation, Oath Care
Why We Can’t Stop Talking About the Bad Parts of Having a Baby, Oath Care
How Doctors Should Discuss Menstruation, Violet
Advocating for Caregivers in Clinical Settings, Violet
The 5 Biggest Myths About Getting Pregnant, Expectful
Other Longform Writing
How to Buy a Duplex (ghost-written), Live Near Friends
How to Have Kids on Easy Mode, Live Near Friends
Don’t Blame the Internet for Political Polarization, Breakthrough Journal
The Modern Joy of Cooking, Breakthrough Journal
Copywriting
Curious for Life, Union of Concerned Scientists
Things Find a Way, Earthjustice (Communication Arts award-winner)
Annual Report, California Forward