During my 16-year career, my most formative experience was as Head of Content and Community for the digital health company Ava Women, where I launched the reproductive health site AvaWorld and scaled it to over 3 million monthly unique visitors.

I also launched Ava’s fertility community and grew it to over 60,000 highly engaged members. There are many online fertility forums, but Ava’s was known for its exceptional quality and uncommonly high engagement. 

As I worked to start my own family, my professional and personal lives converged. Experiencing two pregnancies, two miscarriages, and severe preeclampsia while working in fertility was a kind of indoctrination: I became obsessed with women’s health. This dual immersion taught me how to create uniquely valuable content and community experiences for women in this phase of life.

In 2024, I launched my own consulting practice so I could continue contributing to a field I care about deeply, across a variety of companies and products. When I’m not working, you can find me playing ultimate frisbee (badly), biking my two kids up and down San Francisco’s giant hills, and writing short, weird essays.